PURPLE is named for the powerful set of seven antioxidants in its unique formula – the natural fruit juices of Açai, Black Cherry, Pomegranate, Black Currant, Purple Plum, Cranberry and Blueberry. Working together, this combination of powerful, flavorful fruit juices create the Cascade Effect. This is what makes PURPLE unique. The antioxidant-packed fruit juices blend into a natural New Age Beverage with a luscious, deep purple color and an enjoyable and satisfying aroma and taste.

PURPLE is 100% all natural juice and contains no additives and no added sugar.